Want more Revenue? Content Ignite shows you The Path to Optimal Revenue Performance
With our free ‘Revenue Healthcheck’ report, follow our recommendations to improve your site core metrics, gain insights on views from the buy-side then start to grow revenue.
Our Core Assessment Criteria To Create a Healthcheck Score
Our Healthcheck contains metrics such as;
- 01CMP Performance
- 02Tag Latency
- 03Ads.txt and Supply Chain
- 04PageSpeed Insights & CWV
- 05Traffic & Brand Safety Risk
- 06Ethical Media & Sustainability
- 07Privacy & Compliance
Benefits of Our Publisher Healthcheck
Our Fusion Healthcheck technology is a fantastic resource for understanding your website's strengths and weaknesses by evaluating your Consent Management Platform, Tag Latency, Ads.txt validation, Supply Chain, Pagespeed, Traffic & Brand Safety Risks, Ethical Media, Sustainability and Privacy & Compliance.
Configure Your CMP For Ad Revenue Growth
From our Healthcheck, we ensure that your CMP is correctly configured to comply with regulations and maximise ad revenue.
Lots of 3rd-Party Scripts and Slow Pages = Less Revenue
Identify impact of heavy scripts on site performance via page, tag, and latency to help and improve ad load times, revenue and user experience.
Assess Ads.txt setup and Warnings
Errors and warnings in your ads.txt file can affect revenue. Therefore, staying on top of errors, warnings and updates is extremely important. We provide you that information to stay on top of things.
Faster Load Times = Higher Revenue
Maximise revenue potential through analysing and improving website speed
Assess Risks In The Advertising Auction as Seen By Buyers
A unique advertising risk assessment based on blended risk factors including brand safety, invalid traffic and inventory for all regions and devices.
Analyse your Ethical Media & Sustainability Rankings
Gain your Corporate, Advertising and Content scores to see how advertisers view your website from an Ethical Media and Sustainability point-of-view
Audits Assessing compliance & gaps with ICO guidance
Ensure your compliance as European regulators are becoming increasingly vigilant and active in ensuring that publishers abide by the regulations of ePrivacy and GDPR.
Crawl-Walk-Run
We take our publishers through a proven methodology to success... Crawl-Walk-Run.
Crawl
During a 2-week period, our 'Crawl' phase begins with a Discovery Session, followed by the integration of our Fusion Tag. A Revenue Healthcheck Report is generated to evaluate current performance. Recommendations are provided, and Success Metrics are agreed upon before issuing contracts. Finally, an Onboarding Session precedes the activation of recommendations.
Walk
Over a 3-month period, our 'Walk' phase consists of Weekly Reviews with your Account Manager (AM). Quarterly Business Reviews (QBRs) to assess performance, aiming to increase revenue by at least 20% and cut costs by at least 10%. These regular check-ins focus on evaluating progress and strategising for continued growth and efficiency improvements.
Run
Over a 12-month period, the 'Run' phase of the process starts with activating Fusion 'Experiments' and optimising while unlocking new features. Quarterly Business Reviews (QBRs) gauge performance, targeting significant revenue boosts and substantial cost reductions. This extended timeline focuses on sustainable growth and efficiency enhancements.
Take control of your ad stack.
One integration, and a team that treats your revenue like their own.