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Solutions

An Ad Technology Suite with Flexible Solutions

Unrivalled choice, technology and support with our flexible publisher solutions

Solutions

4 easy ways for Publishers to work with us, pick your plan!

Hybrid option available
Fusion Plug & Play Ad Products by Content Ignite

Plug & Play

  • Revenue Share
  • 100% CI Demand
  • Net 30 payment
  • 1-Month Rolling Contract
  • Revenue Fully Managed
  • Demand Fully Managed
Fusion Managed Service Ad Operations by Content Ignite

Managed Service

  • Retainer & Rev Share
  • Publisher / CI Demand
  • Net 30 Charge/Payment
  • 3-36 Month Contracts
  • Yield Management
  • Consultancy
Fusion Self-Service Ad Management by Content Ignite

Self Service

  • Usage-based Pricing
  • 100% Publisher Demand
  • Net 30 Charge
  • 3-24 Month Rolling Contracts
  • Your Own Optimisation
  • Your Own SSPs
Fusion Monetisation

Google Ad Exchange, Open Bidding, Prebid and Amazon TAM through One Tag

  1. 01
    Google AdX & Open Bidding
    Google AdX and Open Bidding offer publishers increased competition, higher ad revenue, improved fill rates, and access to Google's vast advertiser network.
  2. 02
    Fusion Wrapper
    Content Ignite's Fusion Header Bidding Wrapper, empowers publishers with transparency, control, diversified demand sources, competition, and flexibility to enhance ad revenue.
  3. 03
    Amazon TAM
    Amazon TAM (Transparent Ad Marketplace) offers publishers higher ad revenue and access to Amazon's vast advertiser base.
Content Ignite's Fusion Wrapper combining Google AdX, Open Bidding, Header Bidding and Amazon TAM
Fusion Wrapper achieves optimal revenue by Content Ignite
Fusion Wrapper achieves optimal ad stack by Content Ignite
Plug & Play

Quick and Easy?

Best for … Publishers who want Content Ignite to generate, manage, & optimise programmatic revenue through a specific unit e.g. In Image & paid monthly Net 30

Plug & Play Stack Overview

Plug & Play

  • Revenue Share Model
  • One tag integration
  • Access to all formats
  • Activate Ad-Tech Vendors
  • Activate Contextual
  • Unified Reporting
  • Healthchecks
  • Activate via 'Fusion'
  • Net 30 Payment
Ad Slot
Content Ignite 320x50 ad example
Tag On-Page
Content Ignite (CI) One Tag Integration
Demand Layer
CI Open BiddingCI Ad ManagerCI HB WrapperCI TAM
SSPs
Google AdX
Fallback
CI Fallback
Managed Service

Need a Hand?

Best for …Publishers who want Content Ignite to generate and manage all programmatic revenue PLUS provide ad operations for their direct AND consultancy

Managed Service Stack Overview

Managed Service

  • Revenue Share Model
  • Ad Operations Resource
  • Commercial Consultancy
  • Experiment Technology
  • One tag integration
  • Access to all formats
  • Activate Ad-Tech Vendors
  • Activate Contextual
  • Unified Reporting
  • Healthchecks
  • Activate via 'Fusion'
  • Net 30 Payment
Ad Slot
Content Ignite 320x50 ad example
Tag On-Page
Content Ignite (CI) One Tag Integration
Demand Layer
CI Open BiddingCI Ad ManagerCI HB WrapperCI TAM
SSPs
Google AdX
Fallback
CI Fallback
Self-Serve

Do It Yourself?

Best for … Publishers who are happy with existing SSP relationships but want to earn more revenue, reduce costs and increase functionality or looking for a white label solution (e.g a network looking to deploy this tech across their partners)

Self-Serve Stack Overview

Self-Serve

  • Branded Dashboard & Ad Units
  • One tag integration
  • Drag and Drop Ad Stacks
  • Access to all formats
  • Direct Campaign Control
  • Activate Ad-Tech Vendors
  • Activate Contextual
  • Unified Reporting
  • Experiment Technology
  • Healthchecks
  • Activate via 'Fusion'
  • Usage-based charge on Net 30
Ad Slot
Content Ignite 320x50 ad example
Tag On-Page
Content Ignite (CI) One Tag Integration
Demand Layer
Publisher Open BiddingPublisher Ad ManagerPublisher SSPs HB WrapperPublisher TAM
SSPs
Publisher AdX
Fallback
CI Fallback
Hybrid

Best of Both Worlds?

Best for … Publishers who want the maximum flexibility and functionality

Hybrid Stack Overview

Hybrid

  • Second-look revenue opportunity
  • Branded Dashboard & Ad Units
  • One tag integration
  • Drag and Drop Ad Stacks
  • Access to all formats
  • Direct Campaign Control
  • Activate Ad-Tech Vendors
  • Activate Contextual
  • Unified Reporting
  • Experiment Technology
  • Healthchecks
  • Activate via 'Fusion'
  • Usage-based charge on Net 30
Ad Slot
Content Ignite 320x50 ad example
Tag On-Page
Content Ignite (CI) One Tag Integration
1st Demand Layer
Publisher Open BiddingPublisher Ad ManagerPublisher SSPs HB WrapperPublisher TAM
SSPs
Publisher AdX
No Fill
No Fill
2nd Demand Layer
CI Open BiddingCI Ad ManagerPublisher SSPs HB WrapperPublisher TAM
SSPs
CI AdX
Fallback
CI Fallback
Integration

Flexible Integration Solutions

All publishers have different methods of testing, and we support many methods of integration...

Fusion platform Google Ad Manager Integration solution by Content Ignite

01. Adserver

A sub-optimal but viable option via a 1x1-style tag integration.

Fusion platform Google Tag Manager Integration solution by Content Ignite

02. Tag Manager

A better integration than the adserver, serve via a Tag Manager like Google.

Fusion platform Asynchronous loading Example by Content Ignite

03. Hardcoded

Our favour and most optimal integration, hardcoded on-page.

Fusion platform WordPress plugin Integration solution by Content Ignite

04. Wordpress

Click here to download or install our Wordpress plugin for Publishers

Work with Content Ignite

It starts with a Healthcheck...

With just a single tag implementation on your website, publishers can unlock the true health of their advertising setup and reveal the factors that could be hindering your ad revenue performance today. Our Healthcheck technology offers insights into...

Learn about 'Healthchecks'
  1. 01
    CMP Performance
    Ensuring that your CMP is correctly configured to comply with regulations and maximise ad revenue.
  2. 02
    Tag Latency
    Identifying impact of heavy scripts on site performance, thereby improving ad load times, revenue and UX.
  3. 03
    Environmental Impact
    Evaluating the carbon output of website hosting to highlight steps to access more 'Green' budgets.
  1. 04
    Core Web Vitals
    Monitoring core web vitals to enhance site performance, SEO, and subsequently, ad revenue.
  2. 05
    Brand Safety Risk
    Analysing brand safety risk to understand what content you should and shouldn't create.
  3. 06
    Traffic Quality Risk
    Analysing traffic quality risks to ensure the integrity and profitability of ad inventory.

Take control of your ad stack.

One integration, and a team that treats your revenue like their own.

Get Started