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Latest Articles By Content Ignite
Ozone and Content Ignite announce exclusive new UK partnership to extend the platform’s demand to independent and specialist publishers
Ozone, the digital advertising business owned by leading publishers, today announces a new partnership with Content Ignite. Acting as a bridge between Ozone and its own UK publisher partners, Content Ignite will make Ozone’s premium demand available through its Fusion platform
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Take Control of Ad Refresh Timing with Refresh Overrides
Ad refresh is one of the most powerful levers publishers have for maximising revenue - but until now, the duration has always been set at the config level. That's great for broad control, but what if you need something more surgical? Meet Refresh Overrides: a new feature in Fusion that lets you define a specific refresh duration based on exactly what came back from the ad server.
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Tales from the AOP Awards
For the second year running, Content Ignite found itself shortlisted at the AOP Awards, rubbing shoulders with some of the biggest names in digital publishing.
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Interstitials vs video: which format actually respects your readers?
Interstitials have a reputation problem. Publishers hear "full-screen ad" and immediately think intrusive, risky, reader-unfriendly. We get it. We've had the same conversation. But here's the thing: that reputation doesn't hold up when you look at what's actually happening on publisher pages right now.
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The ICO's Online Tracking Recommendations: Is a Lifeline Coming for Independent Publishers?
For independent online publishers, the last few years have felt like a war of attrition. Not only have they been fighting off the relentless pillaging of their content and traffic by increasingly dominant AI platforms and LLMs, they have had to deal with an array of regulators tightening the screws on their ability to operate the traditional Real Time Bidding (RTB) business models.
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The Rules Are Clear, the Direction Isn't - What Publishers Must Do Now
On 29 April, the UK’s Information Commissioner’s Office (ICO) published its long-awaited final guidance on “Storage and Access Technologies” (SATs), the catch-all for cookies, tracking pixels, device fingerprinting, and the rest of the web’s tracking stack.
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Content Ignite Named Among Europe’s Fastest-Growing Companies in FT1000 Ranking
We’re proud to announce that Content Ignite has been ranked 353rd in the prestigious FT1000: Europe’s Fastest-Growing Companies 2026 list
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Content Ignite joins AgenticAdvertising.org as a Founding Member of the Ad Context Protocol (AdCP)
Content Ignite today announced it has joined AgenticAdvertising.org as a Founding Member, supporting the industry’s work to develop and govern the Ad Context Protocol (AdCP) — an open standard designed to enable AI-powered, agentic advertising workflows across the ecosystem.
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Content Ignite named in The Sunday Times 100 Tech 2026, recognising Britain’s fastest-growing private technology companies
Content Ignite today announced it has been included in the 2026 edition of The Sunday Times 100 Tech, the league table recognising Britain’s fastest-growing private technology companies.
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Introducing the Content Ignite® Mobile SDK: High-Performing Ads for iOS & Android
We’re excited to introduce the Content Ignite® Mobile SDK – a powerful new way for publishers to deliver high-performing, privacy-compliant advertising across iOS and Android apps.
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Benchmarking with Purpose: How Publishers Can Use the Benchmarking Insights Hub to Drive Growth
We believe benchmarking should do more: it should inspire action, clarify trade-offs, and point to opportunity. That’s exactly what our Benchmarking Insights Hub is built to do.
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Dashboard V2 is Live: A Better Overview of Your Revenue Performance
We’re excited to announce the release of Dashboard V2 in Fusion – a refresh that not only brings visual improvements but also adds functionality and consistency across your reporting tools.
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Fusion Alerts Just Got Smarter – Now Integrated with Slack for Real-Time Collaboration
We’re excited to announce a major upgrade to Fusion Alerts — one that’s designed to make staying on top of critical revenue and traffic events even faster, more collaborative, and better integrated with your team's day-to-day workflows.
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Content Ignite and The Media Trust Announce Strategic Partnership to Enhance Ad Quality and Publisher Revenue
Content Ignite, a leading ad management and monetisation platform for premium publishers, today announced a strategic partnership with The Media Trust, the global leader in digital ad quality and security.
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ICO Compliance Letters: What You Need To Know
In recent weeks, many publishers have received letters from the UK Information Commissioner's Office (ICO) following an automated scan of the Top 1000 UK websites. These letters typically flag potential issues with how cookies and tracking technologies are being deployed — specifically around user consent.
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Fusion UX Update: Small Update, Big Improvements
What started as a simple UX fix ended up growing into a series of platform-wide improvements — all designed to make your day-to-day in Fusion smoother and faster.
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Unlock Your Revenue Potential with Content Ignite’s Revenue Insights Hub
Content Ignite’s Revenue Insights Hub offers publishers a comprehensive, user-friendly platform to delve deep into their earnings data, identify trends, and make informed decisions to maximise profitability.
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Maximise Your Ad Revenue: Unlocking the Power of Ads.txt Insights in Content Ignite’s Fusion Platform
A crucial component in digital monetisation on desktop and mobile web is the ads.txt file—a simple yet powerful tool designed to combat ad fraud and enhance transparency in programmatic advertising. Recognising its significance, Content Ignite has developed the Ads.txt Insights feature within its Fusion Platform, empowering publishers to optimise their ads.txt files effortlessly.
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Unlocking Revenue Potential: Exploring the Demand Mix in Content Ignite’s Insights Hub
Content Ignite's Fusion platform introduces the Demand Mix feature within its Insights Hub, offering publishers a comprehensive view of how various demand sources contribute to their revenue.
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Enhancing User Experience and Ad Revenue: A Deep Dive into Content Ignite's Core Web Vitals Hub
Content Ignite has developed the Core Web Vitals Hub, a comprehensive tool within its Insights Hub, designed to help publishers monitor, analyse, and optimise these vital metrics.
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Identify and Resolve Monetisation Issues Efficiently with Content Ignite's Diagnostics Hub
The Diagnostics Hub is designed to highlight and address issues that can affect monetisation. Leveraging years of experience in ad tech, Content Ignite has developed this tool to detect and remedy problems in collaboration with publishers.
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Maximise Your Site’s Potential with Content Ignite’s Health Score Hub
The Health Score Hub provides an overall assessment of a publisher’s site health through a detailed analysis of key metrics. From tag health to latency and revenue performance, it helps publishers quickly identify areas of concern and take immediate action to enhance site efficiency.
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Unlock Real-Time Insights with Content Ignite's Live Reporting
The Live Reporting feature in Content Ignite's Insights Hub is designed to provide a second-by-second view of your site's key metrics. Whether you're deploying a new site template or adjusting ad configurations, Live Reporting offers the insights needed to ensure these changes yield the desired outcomes.
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Content Ignite's Opinion on Google Cookie Update
Google’s recent decision to abandon its plan to phase out third-party cookies in Chrome marks a significant shift in the company’s approach to online privacy and advertising. In fact, it is a complete U-turn on their position in recent years.
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Powering Smarter Monetisation Decisions with the Metrics Hub
The Metrics Hub is your window into the performance of your site and your monetisation activity. From ad delivery stats to revenue and latency tracking, it gives you the insights you need—without having to bounce between platforms or second-guess what’s really going on behind the scenes.
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Diving Deeper Into Revenue Analytics in Content Ignite’s Insights Hub
Content Ignite has developed the Revenue Analytics Hub, a powerful component of the Insights Hub within our Fusion platform. This tool offers publishers a comprehensive view of their earnings performance by integrating direct revenue data with on-site Google Analytics metrics.
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Unlock the Full Potential of Your Ad Revenue with Content Ignite's SSP Insights Hub
A standout feature within our Insights Hub is the SSP (Supply-Side Platform) Insights, designed to offer a comprehensive analysis of your SSP partners' performance in the programmatic bidding landscape.
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Content Ignite is excited to announce the launch of the Insights Hub within our Fusion platform
Content Ignite are very excited to announce the launch of our Insights Hub within Fusion. This fantastic new tool will enable you to slice and dice data, monitor your website performance, keep tabs on SSPs and so much more, putting the power of Fusion firmly at your fingertips!
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Case Study: Enhancing Revenue through Integration of LiveRamp and Google PAIR via Content Ignite's Fusion Platform
Content Ignite’s Fusion platform has expanded its ID Solutions features even further; introducing additional providers like The Trade Desk EUID and UID2, Audigient, ID5, to its comprehensive stack, with even more in the coming weeks and months.
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Content Ignite Launches Policy Centre & ID Solutions
At Content Ignite, we understand the significance of privacy and the intricacies of data protection laws, particularly within the EU. As we continue to prioritise your users privacy, we are thrilled to announce the launch of our latest innovations: the Policy Centre and ID Solutions.
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Prebid Asteroid vs. Content Ignite Experiments: How They Compare
On February 19th, Prebid announced "Asteroid," a tool designed to measure the impact of identity (ID) solutions. Marketed as a unique and powerful solution, a closer look reveals it to be an minor enhancement feature that like the rest of Prebid.
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Understanding The Impact Of A Drop In Traffic On Ad Revenue
Managing traffic fluctuations is a common challenge for publishers. While decreased traffic can impact revenue, understanding the relationship between traffic and monetisation helps publishers make informed decisions and implement effective strategies. This guide outlines key considerations and solutions to help minimise revenue impact during lower traffic periods.
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What Should Publishers Do in Light of the ICO Consent or Pay Guidance?
Although the ICO guidance diverges somewhat from the stricter approach taken by the EDPB, offering UK publishers more flexibility in their business models. However, publishers must carefully navigate these requirements if considering the Consent or Pay model.
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Launching Soon: Insights Hub
Our Insights Hub is set to launch later this quarter, promising to revolutionise the way you access and utilise publishing metrics. Tailored for both seasoned publishers and newcomers, this platform is your gateway to a deeper understanding and enhanced control over your publishing metrics.
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Content Ignite launches Version 2 of their Publisher Health Checks
Discover how our Publisher Health Checks v2 can empower you with advanced insights into monetisation opportunities. Now with more data sources from industry leaders and expanded tech coverage, compare yourself against peers and take actionable steps to enhance your performance. Dive in to maximise your potential today!
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A Festive Celebration with Our Publishers and Industry Friends at The Union Club
After a fantastic and successful 2024, we gathered Content Ignite publishers and industry friends together for a pre-Christmas celebration, we embraced the festive spirit in style!
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Content Ignite and The GoodNet partner to bring ESG data to Publishers
Content Ignite, the advertising technology platform which gives publishers complete control over on-page monetisation, ad technology, and ad management, has joined forces with The GoodNet, the ESG data company that connects business performance and sustainability goals.
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Content Ignite Unveil the ‘Publisher Hub’: Transform Your Revenue Strategy
Content Ignite has unveiled the Publisher Hub—a comprehensive platform consisting of three key areas: Ads.txt Insights, Core Web Vitals monitoring, and Revenue Analytics.
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Content Ignite is delighted to announce its certification as a Google Certified Publishing Partner (GCPP)
Content Ignite, the publisher-first advertising technology and monetisation platform, is delighted to announce its certification as a Google Certified Publishing Partner (GCPP).
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Optimising Website Ad Performance Using Content Ignite’s Experiment Technology
Content Ignite’s advanced experiment technology now offers a powerful platform for publishers to test, refine, and perfect their ad revenue strategies
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Boosting Publisher Revenue: The Role of Demand Path Optimisation (DPO) and Split Testing
As no clear path or definitive solutions have emerged, it is vital that publishers explore new areas, test new partners and experiment with new technologies to maintain their revenue streams.
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DPO vs SPO - What’s the difference?
Demand Path Optimisation (DPO) and Supply Path Optimisation (SPO) are two strategies in digital advertising, specifically in the programmatic ecosystem, aimed at improving the efficiency and transparency of the ad supply chain. Both focus on optimising different parts of the ad transaction process, but from different perspectives.
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Mastering Ads.txt File Optimisation with Content Ignites Insight Tool
A guide of wow to improve your Ads.txt file and 5-step overview of understanding our Ads.txt Insights tool
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Google's Privacy Sandbox Delay: What's next?
Google still plans to roll out Sandbox in a gradual manner, and will provide advance notice on how this will work. It looks likely that the ramp up will begin in early 2025.
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Google's Plan to Deprecate Third-Party Cookies Delayed Once Again
Google has decided to postpone the deprecation of third-party cookies beyond the initially planned date of Q4 2024. The search giant has cited regulators as the reason, with the Competition and Markets Authority (CMA) needing "sufficient time to review all evidence, including results from industry tests."
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The Importance of Checking your Cookies
An estimated 98% of publishers could not be meeting the necessary level of compliance. Trackers are being deployed before user consent, or after a user has rejected them or the trackers are not being undisclosed at all.
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Introducing Fusion Ad Stacks
A big release for the Content Ignite Fusion platform with v4.3, introducing Ad Stacks, Publisher Integrations, Global Search and more.
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Adapting to Change: The Impact of ICO Regulations and the Rise of Consent or Pay Models on Digital Publishing
This latest update from the ICO still presents a dilemma for publishers, yet the proposed Consent or Pay model offers a glimmer of hope, especially considering the success of increased consent rates in Germany.
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Understanding Challenges of INP for Core Web Vitals (CWV) and How To Improve Your Score
Core Web Vitals (CWV) have long caused headaches for Publishers. In March 2024, Google are set to replace FID (First Input Delay) with Interaction to Next Paint (INP), as one of the three Core Web Vital metrics.
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Publishers’ privacy conundrum in response to ICO warnings
In this article, our Privacy and Compliance Analyst, Ross Webster, unpacks the publisher privacy conundrum in response to the ICO warnings in the Press Gazette
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Unlock Comprehensive Revenue Insights with Content Ignite's Revenue Analytics
At Content Ignite, we're excited to introduce our latest innovation tailored for publishers: Revenue Analytics which will form a major part of our Insights hub in our Fusion platform launching later this quarter.
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Cookies and Dark Patterns: UK ICO Warns Top Publishers of Coming Enforcement
Assertive move by the ICO signifies that their patience is running thin with the digital marketing industry and warns top publishers
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Run experiments and gain new levels of reporting insight with v4.2 of Publisher Cloud
Content Ignite continue our string of big platform releases with version 4.2, where we introduce additional reporting dimensions, the ability to run experiments and the control to configure multi-size units.
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Sign up to live and earning with v4.1 - Step-by-step guidance including automated MCM!
Content Ignite launch our Publishing Cloud v4.1, bringing considerable improvements to onboarding & publisher set-up, and even some dashboard improvements!
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Content Ignite announce the appointment of Brian Fitzpatrick as Chairman
Content Ignite, an advertising technology platform and monetisation service for publishers, has announced the appointment of Brian Fitzpatrick to its Board as Chairman.
View ArticleThe launch of Publisher Cloud v4.0 - Flexibility like you wouldn’t believe
With Publisher Cloud v4.0, Content Ignite move the ad server choice from the highest level to the lowest. Ad servers like Google Ad Manager can now be chosen per tag config.
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Total Media Solutions (Oraki) and Content Ignite announce strategic partnership
Total Media Solutions (Oraki), the publisher-first advertising technology company, has today announced its partnership with adtech company, Content Ignite, bringing highly viewable, new contextual ad formats to its publisher clients.
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Content Ignite launch Contextual Audience Segmentation for Publishers
Discover how Content Ignite's latest insights into contextual audience segmentation can revolutionise the way publishers engage and monetise their audience. Learn how you can leverage content to boost ad revenue.
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Content Ignite release v.1.0 Wordpress plugin for Publishers
After feedback from Publishers and with development resource increasingly hard to come by, our development team at Content Ignite have released the first version of our Wordpress plugin.
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Ozone and Content Ignite partner to bring premium demand to independent publishersView Article — Ozone and Content Ignite partner to bring premium demand to independent publishers (opens in a new tab)- New Business Bulletin: Ozone, Merkle, Akeneo and moreView Article — New Business Bulletin: Ozone, Merkle, Akeneo and more (opens in a new tab)
Enterprise-grade ad tech shouldn't be a size privilegeView Article — Enterprise-grade ad tech shouldn't be a size privilege (opens in a new tab)- VideoWeekOzone Opens Up Demand and Technology to More UK Publishers Through Content Ignite PartnershipView Article — Ozone Opens Up Demand and Technology to More UK Publishers Through Content Ignite Partnership (opens in a new tab)
- Advanced TelevisionOzone partners with Content IgniteView Article — Ozone partners with Content Ignite (opens in a new tab)
Content Ignite is a finalist for Best Media Technology Partner – Revenues at AOP Digital Publishing Awards 2026View Article — Content Ignite is a finalist for Best Media Technology Partner – Revenues at AOP Digital Publishing Awards 2026 (opens in a new tab)
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