We understand that our publishers business relies heavily on data, and lacking clear access to your key metrics can lead to confusion and missed revenue opportunities.
Content Ignite are very excited to announce the launch of our Insights Hub within Fusion. This fantastic new tool will enable you to slice and dice data, monitor your website performance, keep tabs on SSPs and so much more, putting the power of Fusion firmly at your fingertips!
You'll find the Insights listed in the left hand side menu when you log in to Fusion. We suggest you take some time to have a good look around and get familiar with all that is on offer and share with your team, but to get you started we recommend checking out the following areas, hand picked by your favourite Content Ignite team members:
Diagnostics
Publishers can be their own detectives and troubleshoot issues and keep their sites healthy via this straightforward view. If they have general questions about how to grow revenue then they really should check the Diagnostics first for a potential easy win - Tirion, Operations Director
The Diagnostics section really helps to highlight issues that publisher may not be aware of and help to remedy them. - Alex, Chief Revenue Officer
SSP Insights
The level of data available enables publishers to be able to perform their own Demand-Path Optimisation (DPO), and analyse data right down to a geo & device level! - Ben, Chief Operating Officer
The SSP Insights Hub offers a great way to visualise the performance of publisher SSP partners. It provides access to incredible stats and easy-to-use graphs super fast allowing for quick identification of revenue opportunities and inefficiencies. - Steve, Publisher Director
Demand Mix
My personal fave would would be the campaign demand mix as this will be super useful for publishers looking to get a view of campaigns running and impressions available - Connor, Advertising Operations Executive
The Insights Hub has been built based on Publisher Feedback, so please do keep that coming. Knowing what works for you, and what you would like more detail on, will help us further develop the platform to make your life easier (and make you look good in front of your stakeholders!) so tell us what you think!
And of course, if you need any guidance, do shout, or check out our documentation for more info
